Each person is a brand by itself.
You have to decide for a strategy in life and how to manage yourself. The best way is to grow the strength that you already have. A personal journey to explore. You explore yourself step by step with foccussing on your stength. You bring clarity in your personality, your roots, where you are and where you want to be and also to find ways to reach your goals.
In short words: You will be the point of interest.
This journey can happen face to face as an individum or in a group that brings another dynamic into it.